“Passami un Kleenex®”
KIMBERLY-CLARK GROUP / KLEENEX®
DIGITAL STRATEGIES / ONLINE ECOSYSTEMS
HOME AND PERSONAL CARE
Ideal produced 3 videos to support the concept and created content
for the editorial plans on the social networks and the Kleenex® official
website. A fourth video is about to be produced and published.
"From Kleenex® to all men"
Users are invited to participate in three ways, including a photo shooting of a Kleenex® box used as home furnishing.