From (being perceived as) unreachable to reachable: this is the journey that Maserati, the iconic Italian luxury automotive brand, is undertaking nowadays.
In order to support this subtle repositioning, we gave life to a creative integrated campaign based on the re-definition of the original meaning of the word “Luxury”, the one you can read in the Dictionary.
The result is a new way to perceive luxury as well as Maserati’s outstanding vehicles: a precious yet daily reward.
LUXURY. BY MASERATI.