The Mercure Passepartout Experience
ACCOR HOTELS / MERCURE HOTELS
DIGITAL ACTIVITIES / CONTESTS
guest at the Mercure hotels has. As a prize, a weekend for two planned in
great detail and tailor-made to satisfy the winner’s desires and interests.
The contest’s activity was supported by an integrated communication
plan on various channels. Instagrammers Nunzia Cillo, Peppe Cantone,
Federica Fontana and Filippa Lagerbäck were the first to live a Mercure
Passepartout Experience, each in a different Italian city,
uncovering its hidden corners and curiosities and generating content
on their and the brand’s social properties.
We also developed a radio ad, a dedicated mini website, a banner
campaign and leading articles on VanityFair.it, together with
communication materials for Mercure hotels throughout Italy.