A print campaign as a part of a larger editorial partnership project with The Economist, the authoritative London-based weekly magazine, aimed at widening the range of New Holland Agriculture’s target from farmers to stakeholders.
The partnership started in 2016 and ran throughout 2017.
New Holland Agriculture.
Editorial partnership
Client:
Category:
Sector:
CNH Industrial / New Holland Agriculture
Category:
GLOBAL BRAND CAMPAIGNS
Sector:
Automotive
THE PROJECT
A print campaign addressing a new type of farmers
