New Holland Agriculture.
The Seeds of Life Series
CNH INDUSTRIAL / NEW HOLLAND AGRICULTURE
ONLINE ECOSYSTEMS / PRINT CAMPAIGNS
The Seeds of Life Series, consisting of 7 episodes, was published on the brand’s dedicated website and social media networks. A complex, vivid and engaging storytelling that illustrated a unique journey around the world: from the huge fields of Brazil to the most select French vines.
The Seeds of Life Series obtained more than 9 million views on YouTube and 400 thousand page views on the website.
Thanks to Heroes working to feed the world
We created a print campaign entirely based on the Farmers as Heroes concept and made them meet the wider public at the New Holland Agriculture Pavilion at Expo.