A NEW STRATEGY FOR 2019-2021
Reale Group / Reale Mutua Assicurazioni and Italiana Assicurazioni
TV AND RADIO COMMERCIALS / PRINT CAMPAIGNS / DIGITAL ACTIVITIES
2019 and in 2020.
With the aim of offering new sets of skills, capable of adapting quickly in the changing landscape of advertising and communication, we are working towards making the brand play a bigger role in the lives of the consumers, also by disrupting traditional advertising in the field
of insurance companies.
The new strategy will be fully disclosed in 2020, but it has already started to show a few signs of its vision in Reale Group’s brand campaign, the “130% Italiana” print campaigns and the radio commercials for Italiana Assicurazioni, and the TV commercial for Reale Mutua.
Starring Gianluigi Buffon, the official testimonial of Reale Mutua, as supporting actor, this 2019 commercial marks the return of the mutual insurance Company to the screen and represents the first step towards the brand’s new communication strategy, shifting its focus to the present instead of the future.
To illustrate one fundamental pillar the Company can be proud of, the attention towards its Clients-Associates, we made a newly appointed client the main protagonist of the commercial and a global star that everyone recognizes and loves.
A series of hyperbolical scenes culminates in a climax where the famous goalkeeper asks him to sign his autograph, revealing how the protagonist became a “number one” simply by insuring with Reale Mutua.
He’ll soon get accustomed to be a number one, he says.
Period: June 2019
Channels: Cable/Satellite/On demand TV channels, Digital media, Social Media.
Cuts: 50”, 30”, 15”, 6”.
The print campaign “Facciamo quadrato”
“We make a square, close ranks, rally around you” is the concept of a print campaign that, recalling the Group’s logo, illustrates all of the different areas of action of the Group’s various companies, each represented by one of the concentric frames.