The Coca-Cola Company.
THE COCA-COLA COMPANY
We created a Christmas promotion to thank all the people who work hard to make Christmas day something special:
with love and the taste of Coca-Cola.
Based on the idea that when we give a Coca-Cola to someone we love our happiness doubles, our promotion aimed at consolidating the love for the brand through the concept “Give a special gift to someone special”.
We created the promotion claim and mechanics, the key visuals and the mini website. We also started a partnership with Amazon.it that allowed us to relay the central sense of the brand’s message: rewarding someone special with gifts they would choose themselves.