The Fiat 500 Forever Young Experience
FCA / Fiat 500-60th
PRODUCT LAUNCH EVENTS
The cities awoke to find themselves transported back in time to the 4th July 1957 in Italy, the day the Fiat 500 was born.
A few shops were completely transformed to radiate the brightness of the Fifties. Actors, models, a hawker shouting historical facts, a florist making compositions to gift the ladies, materialized from the past, whilst the Fiat 500-60th Anniversary edition appeared amongst vintage 500 models parked on the street, showing how time may move on but she remains Forever Young.
A stunning dance on the streets closed the event in Madrid in the most spectacular fashion possible.