A NEW STRATEGY FOR 2019-2021
Reale Group / Reale Mutua Assicurazioni and Italiana Assicurazioni
TV AND RADIO COMMERCIALS / PRINT CAMPAIGNS
Tutto questo per me
Starring Gianluigi Buffon, the official testimonial of Reale Mutua, as supporting actor, this 2019 commercial marks the return of the mutual insurance Company to the screen and represents the first step towards the brand’s new communication strategy, shifting its focus to the present instead of the future.
To illustrate one fundamental pillar the Company can be proud of, the attention towards its Clients-Associates, we made a newly appointed client the main protagonist of the commercial and a global star that everyone recognizes and loves. A series of hyperbolical scenes culminates in a climax where the famous goalkeeper asks him to sign his autograph, revealing how the protagonist became a “number one” simply by insuring with Reale Mutua. He’ll soon get accustomed to be a number one, he says.
Cuts: 50”, 30”, 15”, 6”
Period: June 2019
Channels: Cable/Satellite/On demand TV channels, YouTube, Digital media